This week we learnt about the attention economy and the long tail effect. For this blog post however, I will be speaking more on the attention economy as I found it quite interesting.
Above is a meme I created to show how much times have changed. I remember vividly when I was a kid, my family going to the video store and picking out movies for us to watch that week. It was so exciting and a social event because we used to be regulars and became friends with the owner of the video store (despite my brother ending up working there for 5 years).
It used to be such a fun experience going to the video store and binge culture didn’t really exist because we were so limited to what and how much we could watch but now with streaming services such as Netflix and Stan, viewers are watching more than ever before and video stores don’t even exist. It’s crazy to think that one day my kids won’t even visit a video store … like that’s weird.
Through the rise of media and the advancements of technologies all of out attention is so focused to what is happening on our screens. You can go onto Facebook or Instagram and within a couple of minutes I have learnt what Sally had for lunch today, Brendan’s new soccer shoes, Jacksons second girlfriend of the week and Kates workout routine. All of my attention has been focused on my screen and I already have an abundance of information – hence attention economy.
Maybe this week lets put our phones down and see what colour the trees are.
Until Next Time, R.
immerse into media 
Hey ruby! I loved your blog post this week! You perfectly explained what the attention economy is and the meme you made is amazing! I remember going to video stores as well! and I completely agree when you say that the rise of new and advanced technologies have brought all our attention to screens! its sorta sad if you think about it, like you said the thought of being a kid and going to the video store was so enjoyable, and now all we have to do is press a couple buttons! Loved your blog x
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Hey Ruby,
Your blog post for this weeks topic ‘The attention economy’ is very coherent and concise. You clearly examined what the attention is and your example of video shops in comparison to streaming platforms such as Netflix’s is a great example. Your meme really showed this example well!! I also explored the attention economy with video rental stores in comparison to streaming platforms over on my blog as I also believed they grab individuals attentions through the concept of streaming gives you the opportunity have all the movies and television shows available to you just by a simple website which is more convenient. But also streaming platforms are way cheaper to consumers, as movie rentals were priced around $9 – 11 per movie whereas a subscription to Netflix is about $14 per month. But yes it is sad that through the rise of new technology and advancements that many of us give all our attention to screens instead of real-life off the screens you could say.
Also here’s an interesting link to further information on the attention economy but the stages of 2010; https://www.theguardian.com/culture/2019/nov/22/attention-economy-in-hyperdrive-how-tech-shaped-2010s-oliver-burkeman
– Jade
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