Daily Ruby – Pitch

I have created Daily Ruby to share the life that I live.

Social media is described by many as a ‘highlights reel’ of one’s life. This creates unrealistic ideals of individuals lives and creates users and followers to doubt themselves and their lives in comparison to what they see online. I know it is very far out of my reach to minimise this doubt in social media users, however, I will try my hardest to at least make one individual see that not everything in life is a ‘highlights reel’. Users are very rarely seeing what happens behind the scenes of the people they follow online and ‘day in my life’ videos help to see that not everything is aesthetically pleasing and perfectly glammed.

I asked twitter if people are interested in ‘day in my life’ (linked is an example of this type of video) Tik Tok videos and although only 7 people voted, only one of those seven people responded ‘no’.

Are you interested in watching 1 minute 'day in my life' videos on Tik Tok? #bcm302

— Ruby Lanzi (@rubylanzi) August 3, 2021

Although an extremely small start, this is showing me that there are people who are interested in this type of content which is where gaining an audience begins.

I have chosen to begin Daily Ruby on Tik Tok as I find it the most relevant and greatest way to achieve my goal and solve this problem. Tik Tok has been a highly trending social media platform for over a year now and it is a great way to ensure your content is reaching all types of individuals. With the use of hashtags and different sounds, the application will filter who it shows your content too to ensure you are receiving the best engagement possible for your videos. On this platform, all it takes is for one video to go ‘viral’ or do well with views, likes and comments for your account to reach an intended audience. These are the reasons I have chosen Tik Tok.

As said in the above video, these Tik Toks will be one minute in length and contain snippets of my day. Over the top of this video, I will voice record what I am doing to keep my audience engaged and explain my day.

These Tik Toks fit into Ted’s FIST analogy. They are a very easy and quick watch and are also inexpensive, simply as it does not cost me anything to film parts of my day. They are extremely simple which is one of the main reasons why I have chosen this idea. They are tiny as they are only one minute in length, and with days that I am not super busy, they probably won’t even reach the full minute mark.

I am still unsure as to where I want this degree to take me, career wise, but what I do know in my future career is that I want it to be creative, something different every day and a versatile job where I am not sitting in an office 9-5, five days a week.

In the future Daily Ruby has the potential to expand to other platforms, for longer videos; YouTube, for regular updates and more motivation; Instagram. But, for right now, my smaller goal is to maintain a good and realistic posting schedule and to build a small audience on Tik Tok for Daily Ruby.

Until Next Time, Ruby