Concept:
PierroPerspective seems to be such a good idea for Charlotte’s digital artefact as she wishes to one day be a professional photographer. The two platforms she has mentioned she will use, Instagram and YouTube, I think, are the best way she can showcase this business for right now. Keeping a regular posting schedule will help gain more of an audience and ensure that Charlotte is consistent with her work to show future employers.
Methodology:
I love the idea of using Instagram reels as I think Instagram is such a great platform and its features, like Instagram reels, have so much potential if the creator is adding their own spin on things. To ensure she is reaching her potential audience and ‘expanding your audience’ as she said in her video, I think Charlotte could use different sounds that are highly trending to ensure her page is making it on the feed of people who are interested in her content. Another suggestion I have is to potentially collaborate with other brands or Digital Artefacts. I am sure there are plenty of students who would love to use her business to expand theirs and she could also use them to expand hers. (I personally would love to collaborate with you). This way, she is reaching a wider audience and doing something different to her account currently.
Utility:
Turning PierroPerspective more into a business rather than a photography account is an extremely smart business decision. When she first begun the page, it was to showcase her photography and videography and to expand on her skills, whereas now it is clear that she wants to build this brand and make it on her own, career wise. I think this is amazing. In order to ensure her business flourishes, I think that if she were to collaborate with other brands/businesses it could potentially be to build her name up, but I also think she could reach out to individuals who want to eventually be an influencer (Arabella Atsas is coming to mind). I know, and she has been so open, about how she is slowly growing her Instagram to become an influencer one day, and if Charlotte were to collab with someone like Arabella then you both are gaining something from the experience. Just a suggestion!
Pitch:
I really enjoyed watching Charlotte’s pitch, and I loved how she incorporated her already made Instagram page and YouTube channel. However, I would have loved to see her photos and examples of her videography closer to see what she has to offer. Whether that of been in the video or in the accompanying blog post.
Concept:
‘Shop with Tori’ is something that is so relevant to today’s society and something that the media is missing. As Tori is someone who just loves to online shop, to share her views on what she purchases is such a smart idea, I wish I had come up with it. I think using Tik Tok will be a great start for this project as she will be able to reach a wide audience and using hashtags and popular sounds, Tori will be able to reach the exact audience she is hoping for.
Methodology:
Tori seems unsure about how she should post her videos and my personal suggestion to her would be to post a mix of all. I think if she were to have some videos that were raw live reactions of the clothing items she bought, or the recipes and trends she is buying then her audience will feel so much more engaged with her content. But, if Tori were to post Anna Paul style daily vlogs then I think doing a voice over would be the way to go. I think having this mix of all style of videos will ensure her Tik Tok account reaches its full potential. Tori also asked about whether she should have an accompanying Instagram account and my answer is simple, absolutely yes! I think she should create a whole new account and not use her old gaming account as her audience is completely different to before. Having an Instagram account will help her keep her audience more up to date with certain topics. She can also use features such as stories, polls and question boxes to ask her audience what they want to see more of.
Utility:
Tori will be helping so many people save money through this idea. The reason I say this is because we don’t really have anyone in our geographic region who posts videos or has an account like Tori wishes to create, therefore, I think this account has so much potential. Lockdown and the pandemic have affected each one of us, but something that has grown immensely has been online shopping.
Pitch:
I really enjoyed watching Tori’s pitch and I like how she still wants to incorporate her old ideas into this new idea. I also thought it was very clever how she pitched her idea and ended with questions as it keeps her audience engaged from the start. I thought she gave enough background information on the matter for everyone to understand why she is doing what she is doing. All in all, I am so excited to follow along ‘Shop with Tori’ and see what she comes up with.
Until Next Time, R
immerse into media 