Daily Ruby – Beta

Process Continued (from video)

Continuing on from the attached video, my followers that I have gained over the past few weeks are looking to be around the same age as me and mostly female, this is exactly what I was expecting when starting this account. I also have a couple of other DA’s following me which is so good to see as I think DA’s, especially on the same platform should be following and supporting each other. In order to gain these followers, I have been using relevant sounds, hashtags, key words and following people who I think would be interested in my videos. I have also been making a conscious effort to use this account more often and not just my personal account so that Tik Tok will filter my For Your Page for me, and hopefully put my videos on similar individuals’ pages.

Something that I think has been a positive in this project is my like to views ratio. Although my views are quite low for a Tik Tok account, my likes are staying consistent, especially compared to my views. An example of this is on one of my videos I only got 66 views but on that video, I got 9 likes, whereas on my other videos I am ranging between 10 – 30 likes for 100+ views. The video that got only 66 views was extremely disheartening, especially because I found it to be one, I put a lot of effort into, except I did forget to edit the front and follow the theme as the rest of my account, which could have been where I failed there. I now make a conscious effort to ensure I am sticking to my theme and not forgetting.

Prototype Continued (from video)

I personally started to not want to film my days a lot, and I also felt as though my videos were getting too repetitive, being in lockdown, for my content to be engaging for my audience and it was detrimental to my accounts ability to reach a wider audience. Therefore, as seen with my most recent video I took a different angle, I really enjoyed making the video and my views rose which was such a positive. I will be doing this again a few more times to see what happens to the engagement on my account. I also feel like, only doing the day in my life videos, not only is it repetitive but when I get out of lockdown, I won’t have the time during the day to film a Tik Tok as I usually live quite a busy life, juggling a job, studying a bachelor and a certificate outside of Uni, as well as a social life, I won’t want to be filming constantly.

The new style of video that my account might mainly be, is more aesthetically pleasing videos. Such as, morning routines, night routines, and possibly even a workout routine. This way, there is aesthetically pleasing sounds in the background without my voice and users are able to just simply watch what I am doing. This style of video is a lot shorter, which enables a wider scope and a lot more users to watch the full video and interact with it and it is also way easier for me to upload as I don’t have to sit and voice over at the end. I can just film little parts of what I am doing, edit the cover, and upload it straight away. This then fits into FIST principle way more than my original idea.

Something I could start doing is interacting with more videos of the regular hashtags that I use and also uploading more regularly. I would love to hear any feedback that people have to ensure that my videos are entertaining and reaching their full potential.

Until Next Time, Ruby