At the beginning of this semester, I pitched my idea to create a digital artefact based around my future in fitness.
Since my pitch, I realised that doing something like this over multiple platforms is something that I don’t have the capacity to do. Although it would of been beneficial for my engagement, it just wasn’t practical for me to do. Therefore, my DA ended up being a 4 part blog series.
The feedback from my pitch was quite positive! I liked how people liked that I wanted my future in fitness to be educational and not just for show. It also showed me that others are also interested in health and fitness which is something I love to hear.
I broke up my four 4 blogs into different topics. The first one was taking a step back, which was where I spoke about what my fitness journey has looked like up until now.

First paragraph of the post.
I know the DA focus was about the future, however, as my DA was about me and my future career, I thought it was relevant for me to start from the beginning. This way, people can understand my journey in fitness, why I am so passionate about it and basically why we are here today.
The second post was all about the science behind fitness and exercising.

Intro to second blog post
This post explained most of my background research I did when it came to looking at the future of fitness. I spent the first few weeks researching exercise and its benefits. I also researched into what happens to our body, from head to toe to the insides and out, when we workout. This blog post is one that I am actually quite proud of and personally think it is worth the read for anyone, no matter where they are at in their fitness journey. At the end of the post I spoke about the future of fitness in relation to the research I had undertaken and how it changes ones future.
The third blog post I did was based off of fitness within the media. In fact, the one thing I hate about fitness in the media, fad diets and ‘quick fixes’ in fitness.

Intro to third blog post
In this blog post, the rest of my research is on display. I looked into different fitness content online as well as doing some research about the online fitness industry. I spoke about this in the post and at the end I wrote (a very hopeful) future for the online fitness industry. It is one that is growing rapidly, we can’t keep up with it in my eyes. I also linked some amazing online fitness professionals for individuals to get started on the right path for their fitness journey.
The last and final blog post was all about me and where I see myself in 1 years and 3 years time in relation to my fitness career.

Intro to fourth blog post
I feel like this post doesn’t need much explanation, as it is exactly what I stated in the introduction.
Overall, I really enjoyed putting this digital artefact together. I found it not only super interesting but really helpful for me. It helped me to research into a field that I am interested in, and can pass this information onto my future clients, and it helped put into focus what I truly want out of my career in fitness. The one thing lacking from my DA is a feedback loop/audience. In the sense that, I don’t actually have one. I only have myself to blame here. I only used one platform, when using multiple would’ve helped me to bring an audience to my posts and I didn’t market my posts at all. This right here, was my projects limitation. I just spent a day or 2 writing a post, hit publish and walked away. I could have tweeted about the post or even linked it to my personal Instagram to gain any feedback. However, as this DA was more personal, I feel as though having no audience didn’t change too much. It was about my future career, one for all to see, and how I put it out there is my vision.
It has been so great being able to create all the digital artefacts that I have. And I am sad that this is my last. But what a way to finish it off.
Ruby.