Katies digital artefact this semester is A Healthy Mind. A Healthy Mind is currently an Instagram and Tik Tok account where Katie updates her followers about little things, they can do throughout their day to make it better/healthier. I think, having the two platforms is an excellent start and later expanding to a website is a great idea.
Katie currently has a small following of 42 on Instagram and 6 followers on Tik Tok. I think this digital artefact has so much more potential than the audience/feedback already received. Katie looks as though she is posting on a regular basis which is a great start but a suggestion, I have for her would be to maybe have a posting schedule. Maybe 3 Instagram posts a week, on specific days and 2 Tik Tok posts a week on specific days. This way, her followers know which day she will upload and might even entice more of an audience as there will be some structure to her accounts.
Katie speaks about what she will be doing to improve A Healthy Mind, and I think everything she has said is a great idea. I think her idea of establishing an aesthetic will help her more than she realises as it will not only make her account aesthetically pleasing, but it will allow followers or potential followers to see what kind of a person Katie is as well as fit the FIST principle more as she will have a set way of her posts looking. It is never too late to start an aesthetic, especially on Instagram and so my advice to her would be to play with some colour pallets and figure out an aesthetic that suits her and her style. Katie also mentions how she uploaded an outfit image and I think if she posted more outfit images, especially on Instagram, her audience would expand vastly. A lot of users on Instagram, specifically female demographic, go to Instagram for outfit ideas, or even just outfit aesthetics and Katie could easily incorporate this in one of her weekly posts.
I enjoyed watching and reading Katies beta, however I felt the video could have been more engaging with more explanation as to what was going on. I also would have liked to see more of her content throughout the beta as I had to go searching myself to see what her accounts looked like. I think she drew upon background research really well and it made it easy to understand why she is doing this account. Coming out of lockdown, I think this project still has a lot of potential as people are constantly looking for motivation or a way to live a healthier life, it may just be harder to find a niche not being in lockdown anymore.
Tobias Thomas: Tik Tok Account
This semester, Tobias turned his blank personal Tik Tok account into his digital artefact. His digital artefact is aimed at ADHD awareness, University share house students as well as humorous videos for his followers. As a follower of this page, I have to say that Tobias’ content is quite engaging and I find it extremely relatable (even though I don’t live in a share house lol), which is the best way to gain an audience and feedback loop.
At first, it looked like Tobias was editing his videos off the app and then uploading them as a video already done up which I think for Tik Tok is not a good idea. It is more pleasing and better to watch a Tik Tok video that was edited on the application as it fits the screen, and the quality of the video is a lot better. However, I think Tobias picked this up on his own as his most recent uploads are better quality, and it shows it is working as his engagement has risen as well. I am honestly not surprised that his engagement rose as his content is exactly what Tik Tok users go on for, quality and relatable content. I also think Tobias trying to aim his account at ADHD awareness is such a good idea as it is something you don’t really see on social media at all and I think people should learn a lot more about it as it affects more adults than people expect.
In regard to what Tobias could improve on I think he could upload a little more regularly. This way he will be giving his account optimal opportunity to gain more of an audience and feedback loop. Something else is that he could even try using more hashtags and ensure his captions are relating to the video as I know Tik Tok’s algorithm even filters the words used in the captions and in the videos as well.
I enjoyed watching Tobias’ beta video, however it did go over the 3-minute limit. I really enjoyed how he put some of his content at the end of the video as it allowed me to visualise what he was talking about, despite me already being a regular follower of his Tik Tok account. I also think a link to his account would have been good for easy access. Other than that, I really have enjoyed watching this account grow and can’t wait to see what he does with it in the future.
Until Next Time, R





















